Interesting opportunity for newspapers.
Melody Kramer asked a smart question this week about value in legacy media:
Update: Melody also did a longer post about the value of archives.
I have long felt that newspaper archives were a wasted asset that exposed our legacy mentality, always focused on the expensive task of producing new content while failing to think of new approaches to our business and failing to extract full value from content we’ve already paid to produce.
With the increasing value of video, TV station and network archives are similarly valuable. In both cases, older archives that haven’t been digitized present a cost-benefit consideration: You need to develop an effective way to generate revenue from your archives to justify the…
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